The typical consumer may be hard-pressed to tell just by looking at two replacement windows, which one will perform better in their home. You may not see stark visual differences between a Renewal by Andersen of New Jersey & New York Metro window or patio door and another brand if you are trying to determine which window has the highest insulating metrics or which one offers the best condensation control for you. But, there are definitely differences.
Since visual differences may or may not indicate performance differences, it is now more than ever before imperative that brands do their best to differentiate themselves from other companies competing in the same space.
So, how do you, as a consumer, wade through the hype and “paid messaging” and get down to what really matters – which replacement window is the best for your home?